Display Ads
Consistency is the best way to build brand exposure.
Studies show that it takes five to seven exposures to an ad before action is
taken. A six-time contract is the bare minimum if you want to build your brand;
a 12-time contract is more cost effective and puts your business in front of
purchasers each month.
The Journal offers black-and-white, spot color and full-color ads in sizes
from 1/4” to full page. You can also add some sizzle to your message with our
custom options. Give you ad that eye-catching, extra-special touch by utilizing
custom inserts, foldouts, gatefolds and bind-in cards.
With our new rates and discounts, you can place a full-page, full-color ad
in the Journal for as little as $663. Why pay for outside design work, our staff
of award-winning artists are at your service and best of all, it’s FREE.

Ad Sizes
All of our partial ad sizes, including 1/2-page, 1/3-page, 1/4-page and 1/6-page
can be in either horizontal or vertical formats.
Breeder/Trainer 2010 Rates
Horse-based businesses that specialize in equine sales (excluding auction
companies), training, showing or breeding, and regional horse clubs are eligible
for this rate. All production work and custom designer services are available at
no extra charge.
Commercial/General 2010 Rates
Businesses that sell commercial products such as tack, trailers, clothing,
consumables, insurance, auction services or other manufactured goods or services
other than those offered by a breeder or trainer are eligible for this rate.